A large group of joyful children and their parents gathered at this year’s Children’s Festival at Oplenac, now in its seventh consecutive year. The festival offers a unique opportunity for the youngest to spend a weekend in nature, engaging in creative workshops that promote their development through play and laughter. This event has become a tradition, symbolizing joy, family values, unity, and the creation of unforgettable memories. The “Koreni” Foundation, founded by Their Royal Highnesses Prince Mihailo and Princess Ljubica Karađorđević, once again organized a rich program for both children and parents. Despite the festival being postponed due to inclement weather, the event attracted a large number of visitors. “This year, we had the pleasure of hosting a large number of children, and it fills us with joy because we believe that every smile on their faces is a sign of success. In today’s fast-paced world, we want to encourage families to adopt a healthy lifestyle and enjoy outdoor activities. Horseback riding, group and individual sports, creative and educational workshops, folklore, dancing, as well as learning about nature and science through fun—all of these made the event special,” said Princess Ljubica Karađorđević. As a proud festival partner, VODAVODA Vodica was a loyal companion to all attendees. The youngest enjoyed interacting with the playful VODAVODA Vodica heroes, who guided them through imaginative workshops and games. When children are caught up in play and fun, they often don’t realize they’re thirsty, which is why it’s important to ensure they stay hydrated with the right amount of water. “This is a unique opportunity for children and parents to enjoy beautiful nature and various activities with our VODAVODA Vodica heroes, who won the hearts of the kids who recognize and always look forward to seeing them. We have traditionally been part of this festival, which celebrates the joy, play, and togetherness of our youngest, as it not only creates unforgettable moments but also helps children adopt healthy habits. Every smile we see on the faces of children and their families is our greatest joy and reward,” said Vojin Đorđević, creator and founder of VODAVODA. The festival also has a charitable aspect and the funds raised will be directed toward expanding the children’s playground at Oplenac.

The prestigious Taste Awards 2024 by Metro, recognizing excellence in food quality, were ceremoniously presented at the Serbian Chamber of Commerce. VODAVODA, a natural artesian mineral water, received the award for Best Product in the Natural Mineral Water category. This recognition reflects the brand’s unwavering commitment to maintaining the highest standards, exceptional quality, and market excellence—values that have made this Serbian-born brand respected and celebrated around the world. “This year, VODAVODA proudly marks two decades of successful operations, during which we have remained committed to delivering uncompromising quality. From day one, with deep responsibility toward both nature and our consumers, we have carefully preserved the original purity and natural properties of our water - something we are extremely proud of. VODAVODA is sourced directly from an artesian spring 605 meters below the surface and is bottled in its untouched natural form. When consumers open a bottle, they come into contact with a treasure that nature has protected for thousands of years. That is why this award is especially meaningful to us, and we are grateful to the expert jury and to the consumers who recognize our dedication to quality,” said Aleksandra Dogandžić, PR Manager at VODAVODA. Awards were presented in 22 categories, with winners selected by a panel of industry experts.

Zoran Gajić, Minister in the Government of the Republic of Serbia, officially launched a state-of-the-art production line at the House of Water in Banja Vrujci. The ceremony marked the expansion of VODAVODA’s production capacities and included the signing of a sponsorship agreement between the brand and the Volleyball Federation of Serbia, making VODAVODA the official sponsor of all Serbian national volleyball teams. Vojin Đorđević, the creator and founder of VODAVODA, emphasized that the inauguration of the new production line represents one of the most important moments in the brand’s history. With a substantial investment of €2.4 million and a significant increase in production capacity, the company is now poised to enter new markets. Furthermore, the expansion brings new employment opportunities, playing a vital role in the development of the local community. “I’m extremely proud that, together with Minister of Sports Mr. Zoran Gajić, we have officially launched this next-generation production line. By expanding our capacities, VODAVODA continues its strategic path of sustained business growth. This is one of the most significant days in our journey, as the launch sets new ambitions and raises our business operations to the next level. The facility is equipped with cutting-edge technology that brings consumers closer to nature. Our mission—and responsibility—is to ensure that what nature created reaches the consumer in its purest, unchanged form,” said Đorđević. The new production line will not only boost the local economy through job creation and environmental sustainability via energy-efficient systems, but also strengthen national sports through increased sponsorship initiatives—exemplified by the new partnership with the Volleyball Federation of Serbia. “VODAVODA is a socially responsible company that generously supports national sports. I’m especially pleased that Mr. Đorđević recognizes the importance of this. This is a homegrown brand, and we should all be proud when Serbia advances economically. Our citizens must understand the value of economic patriotism. This project also benefits the local community and will enable further investments in sports, thereby supporting our country and the achievements of our athletes on the global stage,” emphasized Minister Gajić. The partnership officially designates VODAVODA as the official water of the Volleyball Federation of Serbia and all its national teams—an alliance of great significance for the sport’s development, according to Federation President Đula Mešter. “I’m delighted that this partnership comes ahead of several major upcoming competitions for our national teams. Supporting younger generations is essential to maintaining the high level of success we’ve achieved. In addition to support for the teams, this partnership includes impactful projects aimed at encouraging youth participation in volleyball,” said Mešter. The story of VODAVODA, a naturally mineral artesian water, began in 2004 when it first captured the hearts of consumers. The vision of this Serbian brand reaching global acclaim has become reality, as VODAVODA now stands shoulder to shoulder with the world’s most renowned waters. What makes it truly special is that each bottle—whether opened in Serbia or abroad—connects the consumer with something nature created thousands of years ago. On its 605-meter underground journey to the surface, the water is bottled directly at the source, without any contact with the external environment. The launch of the new production line is especially important for the implementation of a recently signed export agreement for the Chinese market, making VODAVODA the only water brand in the region officially authorized by Chinese institutions for distribution in China. In addition to China, the world’s fastest-growing consumer market, the new line will also support continued export growth in the Middle East, where VODAVODA has long been one of the most sought-after artesian water brands.