24.04.2025
VODAVODA marks 20 years of global success
One of Serbia’s most successful national brands, VODAVODA, marked its 20th anniversary at the very source where it all began—Banja Vrujci, home to one of the world’s rare artesian springs located 605 meters below ground. The celebration, held at the House of Water and attended by numerous friends and business partners from Serbia and abroad, was a true testament to the brand’s enduring dedication to nature—a value deeply embedded in its identity.
“Twenty years ago, we had a vision to create a brand that would reflect the very best of Serbia and reach every corner of the world. I wanted our water to be the best - not just in quality, but also in design, its divine white hue, and its very name. On the day we opened the House of Water, I made a promise that we would care for and protect the treasure that nature had given us. Today, I can proudly say we have fulfilled that promise. Every bottle of VODAVODA is exactly as nature intended,” said Vojin Đorđević, creator and founder of the brand.
The ceremony also featured the exclusive premiere of a documentary film about the VODAVODA journey.
Today, VODAVODA is present in 18 countries worldwide. Kuwait, the first export destination, has since become a symbol of the brand’s international success. Delegations from across the Gulf region attended the celebration, including AbdulAziz Abdeen, General Manager of Kuwait’s Caro Group, who addressed the audience.
“We are honored to be here in Serbia, at the source where VODAVODA is bottled directly—a rare and precious occurrence globally. Our people recognize its exceptional quality, which is why it now stands alongside the top premium brands in Kuwait. I believe in even greater success ahead and look forward to many more achievements in our partnership,” Abdeen said.
VODAVODA’s two decades have also been marked by outstanding support for sports. Acknowledging this invaluable contribution, Serbia’s Minister of Youth and Sports, Zoran Gajić, extended his congratulations on the brand’s anniversary and expressed gratitude on behalf of athletes and sports federations across the country.
“It’s rare to see private companies commit to supporting sports, and VODAVODA is a shining example of such dedication. Thank you for recognizing the importance of investing in the health of our nation through sports. I hope you celebrate many more anniversaries to come,” said Minister Gajić.
The depth of friendship and support offered by the company was also praised by Serbia’s national basketball coach, Svetislav Pešić, who called VODAVODA a part of the country’s identity.
“Together, we became world champions in Indianapolis and European champions in Istanbul. Vojin Đorđević was part of our team through every moment. He never missed a game, not even during training camps. What sets him apart is his humility. He never sought attention, yet he was always there for us. For everything he’s done for the national team and for basketball, driven purely by love—we will always be grateful,” said the legendary coach.
The celebration reached a deeply emotional moment with a special tribute to 12 long-standing employees of the House of Water. From the very beginning, they have devoted their knowledge, energy, and passion to preserving the quality and integrity of VODAVODA - ensuring that this natural gift reaches consumers just as it was created by nature itself.